Avery Dennison and Ambercycle launches digital care label

Avery Dennison digital care characterization brings traceability and transparency

Avery Dennison global leader in innovation and materials scientific discipline, branding, and manufacturing, today announced its partnership with Ambercycle, a Los Angeles-based, post-consumer garment recycler. The collaboration demonstrates Avery Dennison'southward complete digital care characterization solution. This sees intelligent intendance labels existence fastened to Ambercycle's garments. The labels characteristic a QR code that links to an app offer a digital experience that details how that specific garment was produced and how information technology should exist looked subsequently. The app is powered by Avery Dennison's powerful data platform.

Legally, all garments sold must have a physical care and content label to communicate product information, such as washing instructions and material limerick. This data is not just helpful for consumers, it is too vital for recyclers and resellers every bit information technology allows them to easily identify what the garment is made of subsequently the original owner has disposed of it.

Avery Dennison's step towards traceability and transparency

Avery Dennison's new digital care label solution is a significant innovation as it allows for traceability and transparency across the supply chain. In addition, new digital acquirement streams get possible for the brand as boosted products can exist marketed to the consumer via this new direct-to-consumer touchpoint.

Currently, many consumers remove the concrete care characterization, while brands underutilize information technology. This increases the gamble of the garment catastrophe upwards in a landfill rather than existence resold or recycled. In contrast, the new digital label helps advance the circular economy equally recyclers can be confident of limerick and resellers will be able to check authenticity.

Ambercycle, Avery Dennison'south outset partner for its digital care label, converts end-of-life textile 'waste material' into new yarns for dress brands and manufacturers. Its garments are created from polyester textiles that were destined for landfill, but are instead broken down to a molecular level, turned into pellets, and and so spun into Cycora yarns which can be processed by garment manufacturers in the aforementioned way as virgin yarns.

Sarah Swenson, global senior sustainability manager, Avery Dennison RBIS, shared, "These labels are an exciting development, every bit consumers tin can discover their garment's story, see how information technology was fabricated, and empathise the environmental benefits from their choice. When the consumer no longer needs the particular, they can browse the QR lawmaking to encounter what needs to happen to properly dispose of the garment. In this case, if they ship the garment dorsum to Ambercycle it will be recycled dorsum into a new textile. Brands tin benefit from access to a deeper level of data both in terms of shopper appointment and also understanding just how many items remain in the round economy."

Michael Hu, director of digitalization, Avery Dennison RBIS added, "Brands are looking to deepen their customer appointment and lighten their environmental affect. This allows the apparel industry to use the garment itself as a stepping-stone for a new form of storytelling. Avery Dennison is providing a total solution – a concrete trigger to a digital feel, a data platform, and applications for brands, consumers, and the wider wearing apparel industry to utilise."

Shay Sethi, chief executive officer, Ambercycle stated, "Our raw materials are end-of-life textile clothing that we regenerate into new cycora yarns and fabrics. A key business organisation in this process is the upfront identification and sorting of the dissimilar types of fabrics to inform the best finish-of-life solutions. A digital care label is essential to embracing the broader vision for circularity, as information technology enables a more streamlined and scalable mode for united states to regenerate material. Equally we built the concrete infrastructure to take in and reprocess textile, we knew we had to remember nigh the digital infrastructure to enable full circularity. The digital care labels in collection i will help united states track cycora garments so that their path to be ambercycled again at their stop of life is seamless. Together with Avery Dennison, nosotros believe this will exist a transformative step forward into the inevitable circular time to come."

This partnership is the first in a series of innovation-based collaborations that underscore Avery Dennison's delivery to a circular clothes supply chain and support its 2030 sustainability goals.

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